Privacy policy

  • Table of Contents

  • Introduction and Overview

  • Scope of application

  • Legal basis

  • Contact details of the data controller

  • Rights under the General Data Protection Regulation

  • Storage period

  • Contact details of the data protection officer

  • Data transfer to third countries

  • Security of data processing

  • Communication

  • Web hosting

  • Cookies

  • Web Analytics

  • Facebook Pixel Privacy Policy

  • Google Site Kit Privacy Policy

  • Google Tag Manager Privacy Policy

  • WP Statistics Privacy Policy

  • Google Analytics Privacy Policy

  • Online Marketing

  • Social Media

  • Google Ads (Google AdWords) Conversion Tracking Privacy Policy

  • Google AdSense Privacy Policy

  • Google Maps Privacy Policy

  • Google Fonts Privacy Policy

  • Facebook Privacy Policy

  • Instagram Privacy Policy

  • LinkedIn Privacy Policy

  • YouTube Privacy Policy

Introduction and Overview

We have written this privacy statement (version 06/29/2021-311288296) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller – and the processors (e.g. providers) engaged by us – process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short, we inform you comprehensively about data we process about you.
Privacy statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it is conducive to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. In this way, we inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information that you did not yet know.
If you still have questions, we would like to ask you to contact the responsible party named below or in the imprint, to follow the links provided and to look at further information on third-party sites. Our contact details can of course also be found in the imprint.

Privacy statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it is conducive to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. In this way, we inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information that you did not yet know.
If you still have questions, we would like to ask you to contact the responsible party named below or in the imprint, to follow the links provided and to look at further information on third-party sites. Our contact details can of course also be found in the imprint.
Scope of application
This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:
all online presences (websites, online stores) that we operate
social media presences and email communications
mobile apps for smartphones and other devices
In short, the data protection declaration applies to all areas in which personal data is processed in the company via the aforementioned channels in a structured manner. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy statement, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016, which you can of course read online on EUR-Lex, the access to EU law, at https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679.
We will only process your data if at least one of the following conditions applies:
Consent(Article 6(1)(a) DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.
Contract(Article 6(1) lit. b DSGVO): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
Legal obligation(Article 6(1)(c) DSGVO): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
Legitimate interests(Article 6(1)(f) DSGVO): In case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website in a secure and economically efficient manner. This processing is therefore a legitimate interest.
Other conditions, such as the performance of recordings in the public interest and the exercise of official authority, as well as the protection of vital interests, do not generally arise for us. If such a legal basis should be relevant, it will be indicated at the appropriate place.

  • In addition to the EU Regulation, national laws also apply:

    In Austria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.

  • In Germany, the Federal Data Protection Act, or BDSG for short, applies.

    If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions regarding data protection, you will find the contact details of the responsible person or office below:

Erbiwa GmbH
Westpark 6, D-88161 Lindenberg im Allgรคu, Germany
Authorized to represent: Ernst Wagner, Heinz-Jรผrgen Dieterle
E-Mail: info@erbiwa.com
Phone: +49 8381 8072330
Imprint: https:erbiwa.de/imprint

Rights according to the General Data Protection Regulation

According to Article 13 DSGVO, you have the following rights to ensure fair and transparent processing of data:
According to Article 15 DSGVO, you have the right to information about whether we process data about you. If this is the case, you have the right to receive a copy of the data and to know the following information:
For what purpose we are processing;
the categories, i.e. the types of data that are processed;
who receives this data and if the data is transferred to third countries, how security can be guaranteed;
how long the data will be stored;
the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
The origin of the data if we have not collected it from you;
Whether profiling is carried out, i.e. whether data is automatically evaluated to arrive at a personal profile of you.
You have a right to rectification of data according to Article 16 GDPR, which means that we must correct data if you find errors.
You have the right to erasure (“right to be forgotten”) according to Article 17 GDPR, which specifically means that you may request the deletion of your data.
According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.
According to Article 19 of the GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
According to Article 21 DSGVO, you have the right to object, which entails a change in processing after enforcement.
If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
If data is used to conduct direct advertising, you may object to this type of data processing at any time. We may then no longer use your data for direct marketing.
If data is used to carry out profiling, you may object to this type of data processing at any time. We may no longer use your data for profiling thereafter.
According to Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (for example, profiling).
If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/, and for Germany you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
In short, you have rights – do not hesitate to contact the responsible body listed above with us!
Storage period
The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products applies as a general criterion with us. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and as far as there is no obligation to store it.
We will inform you about the specific duration of the respective data processing below, provided we have further information on this.
Contact details of the data protection officer
Below you will find the contact details of our data protection officer.

E-mail:ย  +49 8381 807 233 – 0
Telephone: matthias.wagner@erbiwa.com

Data transfer to third countries
We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contractually necessary, and in any case only to the extent that this is generally permitted. Your consent is in most cases the most important reason that we have data processed in third countries. Processing personal data in third countries such as the U.S., where many software vendors provide services and have their server locations, may mean that personal data is processed and stored in unexpected ways.
We explicitly point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously, where applicable. Furthermore, US government authorities may be able to access individual data. In addition, it may happen that collected data is linked with data from other services of the same provider, if you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.
We will inform you in more detail about data transfer to third countries, if applicable, at the appropriate places in this privacy policy.

Security of data processing
To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible, within the scope of our possibilities, for third parties to infer personal information from our data.
Article 25 of the GDPR refers to “data protection by technical design and by data protection-friendly default settings” and thus means that both software (e.g., forms) and hardware (e.g., access to the server room) are always designed with security in mind and that appropriate measures are taken. In the following, we will go into more detail on specific measures, if necessary.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transfer data over the Internet in a tap-proof manner.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “listen in”.
Thus, we have implemented an additional layer of security and fulfill data protection by design of technology Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this protection of data transmission by the small lock symbol at the top left of the browser, to the left of the Internet address (e.g., beispielseite.de) and the use of the scheme https (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend the Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

Communication

Communication Summary
๐Ÿ‘ฅ Data subjects: All those who communicate with us by telephone, e-mail or online form.
๐Ÿ““ Data processed: e.g. telephone number, name, e-mail address, form data entered. You can find more details on this in the respective contact type used.
๐Ÿค Purpose: Handling of communication with customers, business partners, etc.
๐Ÿ“… Storage period: Duration of the business case and legal requirements.
โš–๏ธ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. b DSGVO (contract), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
If you contact us and communicate by phone, e-mail or online form, personal data may be processed.
The data is processed for the handling and processing of your question and the related business transaction. The data will be stored for the same length of time or as long as required by law.
Persons concerned
All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.
Telephone
When you call us, the call data is stored pseudonymously on the respective terminal device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to your inquiry. The data is deleted as soon as the business case has been closed and legal requirements permit.
E-mail
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data is stored on the e-mail server. The data will be deleted as soon as the business case has been closed and legal requirements allow it.
Online forms
If you communicate with us using online forms, data is stored on our web server and may be forwarded to an e-mail address of ours. The data will be deleted as soon as the business case has been terminated and legal requirements permit.
Legal basis
The processing of data is based on the following legal bases:
Art. 6 para. 1 lit. a DSGVO (consent): you give us your consent to store your data and to further use it for purposes related to the business case;
Art. 6 (1) lit. b DSGVO (contract): there is a need for the performance of a contract with you or a processor such as the telephone provider or we need to process the data for pre-contractual activities, such as the preparation of an offer;
Art. 6 para. 1 lit. f DSGVO (Legitimate Interests): we want to operate customer inquiries and business communication in a professional framework. For this purpose, certain technical facilities such as e-mail programs, exchange servers and mobile operators are necessary in order to be able to operate the communication efficiently.

Web hosting

Web hosting summary
๐Ÿ‘ฅ Parties concerned: Visitors to the website.
๐Ÿค Purpose: professional hosting of the website and securing its operation.
๐Ÿ““ Processed data: IP address, time of website visit, browser used and other data. More details can be found below or with the respective web hosting provider used.
๐Ÿ“… Storage period: depending on the respective provider, but usually 2 weeks.
โš–๏ธ Legal basis: Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).
What is web hosting?
When you visit websites these days, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, we mean the entirety of all web pages on a domain, i.e. everything from the home page (homepage) to the very last subpage (like this one). By domain, we mean, for example, example.de or sampleexample.com.
If you want to view a website on a screen, you use a program called a web browser to do it. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.

This web browser must connect to another computer where the website’s code is stored: the web server. Operating a web server is a complicated and costly task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.
When the browser on your computer (desktop, laptop, smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server also needs to store data for a while to ensure proper operation.
To illustrate:

Why do we process personal data?
The purposes of data processing are:
Professional hosting of the website and securing its operation.
To maintain operational and IT security
Anonymous evaluation of access behavior to improve our offer and, if necessary, for law enforcement or prosecution of claims.
What data is processed?
Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as
the complete Internet address (URL) of the website you are visiting (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=311288296)
browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)
the host name and IP address of the device being accessed (e.g. COMPUTERNAME and 194.23.43.121)
date and time
in files, the so-called web server log files
How long is data stored?
As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by the authorities in the event of unlawful conduct.
In short, your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data without your consent!
Legal basis
The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 (1) lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.

Cookies

Cookies summary
๐Ÿ‘ฅ Parties concerned: Visitors to the website
๐Ÿค Purpose: depending on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
๐Ÿ““ Data processed: Depending on the cookie used in each case. More details can be found below or from the manufacturer of the software that sets the cookie.
๐Ÿ“… Storage duration: Depending on the respective cookie, can vary from hours to years.
โš–๏ธ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).
What are cookies?
Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing can’t be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. In this case, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC.
For example, cookie data may look like this
Name: _ga
Wert: GA1.2.1326744211.152311288296-9
Purpose: to distinguish website visitors
Expiration date: after 2 years
A browser should be able to support these minimum sizes
At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total
What types of cookies are there?
The question of which cookies we use in particular depends on the services we use and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
We can distinguish 4 types of cookies:
Essential cookies.
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues browsing on other pages, and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.
Purpose cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.
Target-oriented cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.
Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.
Purpose of processing via cookies
The purpose depends on the particular cookie. You can find more details below or from the manufacturer of the software that sets the cookie.
What data is processed?
Cookies are small helpers for a many different tasks. Unfortunately, it is not possible to generalize what data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.
Storage duration of cookies
The storage duration depends on the respective cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.
Right of objection – how can I delete cookies?
You decide how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable and manage cookies in Chrome.
Safari: Manage cookies and website data with Safari.
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
If you generally don’t want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each individual cookie whether you allow it or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “disable cookies Chrome” in the case of a Chrome browser.
Legal basis
Since 2009, there are the so-called “Cookie Guidelines”. This states that saving cookies requires your consent (Article 6 (1) a DSGVO). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the Cookie Directives were not implemented as national law. Instead, the implementation of this directive took place largely in ยง 15 para.3 of the Telemedia Act (TMG).
For absolutely necessary cookies, even if there is no consent. there are legitimate interests (Article 6 para. 1 lit. f DSGVO), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.
Insofar as cookies that are not absolutely necessary are used, this is only done in the case of your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.
In the following sections, you will be informed in more detail about the use of cookies, insofar as software used uses cookies.

Web Analytics

Web Analytics Privacy Policy Summary
๐Ÿ‘ฅ Data subjects: Visitors to the website.
๐Ÿค Purpose: Evaluation of visitor information to optimize the web offer.
๐Ÿ““ Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details on this can be found with the respective web analytics tool used.
๐Ÿ“… Storage duration: depending on the web analytics tool used.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is Web Analytics?
We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that the respective analytic tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we run web analytics?
With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. To achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand, we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offer for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.
What data is processed?
Exactly what data is stored depends, of course, on the analysis tools used. But as a rule, for example, which content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you agreed that location data may also be collected, these may also be processed by the web analytics tool provider.
In addition, your IP address will also be stored. According to the General Data Protection Regulation (DSGVO), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data, such as your name, age, address or e-mail address are stored as a matter of principle. All this data, if collected, is stored pseudonymously. This means that you cannot be identified as a person.
The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again, while other cookies can store data for several years.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary to provide our services and products. If it is required by law, as in the case of accounting, for example, this storage period may also be exceeded.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Legal basis
The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of web analytics, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools insofar as you have given your consent.
Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Information on specific web analytics tools, if available, can be found in the following sections.
Google Optimize privacy policy
We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Google Optimize. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It is also possible that this data will be linked to data from other Google Optimize services where you have a user account.
You can learn more about the data processed through the use of Google Optimize in the Privacy Policy at https://policies.google.com/privacy?hl=en-US.
Facebook Pixel Privacy Policy
We use the Facebook pixel from Facebook on our website. For this purpose, we have implemented a code on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions, provided you have come to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with your Facebook account data. Then Facebook deletes this data again. The collected data is anonymous and not visible to us and can only be used in the context of ad placements. If you yourself are a Facebook user and are logged in, the visit to our website is automatically assigned to your Facebook user account.
We want to show our services or products only to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. Thus, Facebook users (if they have allowed personalized advertising) get to see suitable advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.
In the following, we show you those cookies that were set by embedding Facebook Pixel on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.
Name: _fbp
Wert: fb.1.1568287647279.257405483-6311288296-7
Purpose: This cookie is used by Facebook to display promotional products.
Expiration date: after 3 months
Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to make Facebook Pixel work properly.
Expiration date: after 3 months
Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311288296-3
Value: Name of the author
Purpose: This cookie stores the text and name of a user who leaves a comment, for example.
Expiration date: after 12 months
Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (author’s URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiration date: after 12 months
Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author’s email address
Purpose: This cookie stores the user’s email address if he/she has provided it on the website.

Expiration date: after 12 months
Note: The above cookies refer to an individual user behavior. Especially with the use of cookies, Facebook changes can never be ruled out.
Provided you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. You can also change the settings for your ads on your own. There you have the option to deactivate or activate providers.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Facebook Pixel. This may result in data not being processed and stored anonymously where applicable. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Facebook services where you have a user account.
If you want to learn more about Facebook’s privacy practices, we recommend that you read the company’s own data policies at https://www.facebook.com/policy.php.
Facebook Automatic Enhanced Matching Privacy Policy
We have also enabled Automatic Advanced Matching as part of the Facebook Pixel feature. This feature of the Pixel allows us to send hashed emails, name, gender, city, state, zip code, and date of birth or phone number as additional information to Facebook if you have provided us with this data. This activation allows us to more accurately tailor advertising campaigns on Facebook to people who are interested in our services or products.
Google Site Kit Privacy Policy
Google Site Kit Privacy Policy Summary
๐Ÿ‘ฅ Data subjects: Visitors to the website.
๐Ÿค Purpose: Evaluation of visitor information to optimize the web offer.
๐Ÿ““ Data processed: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found below and in the Google Analytics privacy policy.
๐Ÿ“… Storage duration: depending on the properties used.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is Google Site Kit?
We have integrated the WordPress plugin Google Site Kit of the American company Google Inc. into our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Site Kit, we can quickly and easily view statistics that come from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools included in Google Site Kit also collect, among other things, personal data from you. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored and which other privacy texts are relevant for you in this context.
Google Site Kit is a plugin for the WordPress content management system. With this plugin, we can view important statistics for website analysis directly in our dashboard. These are statistics that are collected by other Google products. First and foremost, from Google Analytics. Besides Google Analytics, Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager services can also be linked to Google Site Kit.
Why do we use Google Site Kit on our website?
As a service provider, it’s our job to give you the best possible experience on our website. You should feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work much easier in this regard, because we can view and analyze the statistics of Google products right in the dashboard. So we don’t have to log in separately for each tool. Site Kit thus always provides a good overview of the most important analysis data.

What data is stored by Google Site Kit?
If you have actively agreed to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send data from you, for example about your user behavior, to Google, where it will be stored and processed. This also includes personal data such as your IP address.
For more detailed information on the individual services, we have separate text sections in this privacy policy. For example, take a look at our privacy policy on Google Analytics. Here we go into great detail about the data collected. You will learn how long Google Analytics stores, manages and processes data, which cookies may be used and how you can prevent data storage. Likewise, we also have our own privacy statements with comprehensive information for other Google services, such as Google Tag Manager or Google AdSense.
In the following, we show you exemplary Google Analytics cookies that can be set in your browser, provided that you have agreed in principle to data processing by Google. Please note that these cookies are only a selection:
Name: _ga
Wert:2.1326744211.152311288296-2
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years
Name: _gid
Wert:2.1687193234.152311288296-7
Purpose: This cookie is also used to distinguish website visitors.
Expiration date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: This cookie is used to lower the request rate.
Expiration date: after 1 minute
How long and where is the data stored?
Google stores collected data on its own Google servers, which are distributed around the world. Most servers are located in the United States and therefore it is easily possible that your data is also stored there. You can see exactly where the company provides servers at https://www.google.com/about/datacenters/inside/locations/?hl=de.
Data collected by Google Analytics is kept for a standard 26 months. After that, your user data is deleted. The retention period applies to all data linked to cookies, user recognition and advertising IDs.
How can I delete my data or prevent data storage?
You always have the right to obtain information about your data, have your data deleted, corrected or restricted. In addition, you can also deactivate, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most popular browsers:
Chrome: Delete, enable and manage cookies in Chrome.
Safari: Manage cookies and website data with Safari.
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
Please note that when you use this tool, data about you may be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of Google Site Kit requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Site Kit, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Site Kit if you have given your consent.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Google Site Kit. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It is also possible that this data will be linked to data from other Google Site Kit services where you have a user account.
To learn more about Google’s data processing practices, we encourage you to review Google’s comprehensive privacy policy at https://policies.google.com/privacy?hl=de.
Google Tag Manager Privacy Policy
Google Tag Manager Privacy Policy Summary
๐Ÿ‘ฅ Data subjects: Visitors to the website.
๐Ÿค Purpose: Organization of the individual tracking tools.
๐Ÿ““ Data processed: Google Tag Manager does not store any data itself. The data is collected by the tags of the web analytics tools used.
๐Ÿ“… Storage duration: depending on the web analytics tool used.
โš–๏ธ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is the Google Tag Manager?
For our website, we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Through the Google Tag Manager, we can centrally incorporate and manage code sections from various tracking tools that we use on our website.
In this privacy policy, we want to explain in more detail what Google Tag Manager does, why we use it, and in what form data is processed.
Google Tag Manager is an organizational tool that allows us to incorporate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our page. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be included and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.
Why do we use Google Tag Manager for our website?
As the saying goes: organization is half the battle! And of course, this also applies to the maintenance of our website. In order to make our website as good as possible for you and all the people who are interested in our products and services, we need various tracking tools such as Google Analytics. The collected data from these tools show us what you are most interested in, where we can improve our services and which people we should still show our offers to. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could include each code section of each tracking tool separately in our source code. However, this requires quite a lot of time and it’s easy to lose track. That’s why we use the Google Tag Manager. We can easily incorporate the necessary scripts and manage them from one place. Moreover, Google Tag Manager offers an easy-to-use interface and you don’t need any programming skills. This is how we manage to keep order in our tag jungle.

What data is stored by Google Tag Manager?
The Tag Manager itself is a domain that does not set any cookies and does not store any data. It acts as a mere “manager” of the implemented tags. The data is collected by the individual tags of the various web analytics tools. The data is virtually passed through to the individual tracking tools in the Google Tag Manager and is not stored.
However, the situation is quite different with the embedded tags of the various web analytics tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. For this, please read our privacy texts on the individual analysis and tracking tools that we use on our website.
In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. However, this is only about the use and usage of our Tag Manager and not your data stored via the code sections. We allow Google and others to receive selected data in anonymized form. We thus consent to the anonymous sharing of our website data. Which summarized and anonymous data is forwarded exactly, we could not find out – despite long research. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares our own results with those of our competitors. Processes can be optimized on the basis of the information collected.
How long and where is the data stored?
When Google stores data, this data is stored on Google’s own servers. The servers are distributed all over the world. Most of them are located in America. You can find out exactly where Google servers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de.
How long the individual tracking tools store data from you can be found in our individual privacy texts for the individual tools.
How can I delete my data or prevent data storage?
The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our privacy texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.
Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.
Legal basis
The use of Google Tag Manager requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of Google Tag Managers can improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the Google Tag Manager insofar as you have given your consent.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing is essentially carried out by Google (if, for example, Google Analytics is used in Google Tag Manager). This may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It may also happen that this data is linked to data from other Google services where you have a user account.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary
๐Ÿ‘ฅ Data subjects: Visitors to the website.
๐Ÿค Purpose: Evaluation of visitor information to optimize the web offer.
๐Ÿ““ Data processed: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found below in this privacy policy.
๐Ÿ“… Storage duration: depending on the properties used.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is Google Analytics?
On our website, we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.
Google Analytics is a tracking tool used to analyze traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:
Audience reports: through audience reports, we get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports help us analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information on how to attract more people to our service.
Behavior reports: This is where we learn how you interact with our website. We can track the path you take on our site and which links you click.
Conversion reports: Conversion is when you take a desired action based on a marketing message. For example, you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we aim to increase our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.
In order to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is standard. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.
Labels such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.
The following cookies are used by Google Analytics:

Name: _ga
Wert: 2.1326744211.152311288296-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years
Name: _gid
Wert: 2.1687193234.152311288296-1
Purpose: The cookie is also used to distinguish the website visitors.
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Intended use: used to lower the request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_ <property-id>.
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year.

Name: __utma
Wert: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After you close the browser.

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiration date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years
Note: This enumeration cannot claim to be complete, as Google is always changing the choice of their cookies as well.

Here we show you an overview of the most important data collected by Google Analytics:
Heatmaps:ย Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are “on the move” on our site.
Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate: A bounce is when you view only one page on our site and then leave our site.
Account creation: when you create an account or make an order on our website, Google Analytics collects this data.
IP address:ย The IP address is only shown in a shortened form so that no clear assignment is possible.
Location:ย The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination.
Technical information:ย Technical information includes, but is not limited to, your browser type, internet service provider, or screen resolution.
Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.
Other data include contact details, any ratings, playing media (for example, if you play a video via our site), sharing content via social media or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.
How long and where is the data stored?
Google has your servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can read exactly where Google’s data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed on different physical disks. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. In each Google data center, there are corresponding emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low.
The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is fixed at 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.
For Universal Analytics properties, Google Analytics defaults to a retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available for this purpose:
Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion
In addition, there is also an option for data to be deleted only when you no longer visit our website within the time period we have selected. In this case, the retention period will be reset each time you visit our website again within the specified period.
Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?
According to the European Union data protection law, you have the right to obtain information about your data, update it, delete it or restrict it. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables the collection of data by Google Analytics.
If you generally want to disable, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:
Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
Legal basis
The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of Google Analytics, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Google. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Google services where you have a user account.

We hope that we have been able to provide you with the most important information about Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website.ย This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

Mehr Informationen zur IP-Anonymisierung finden Sie aufย https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographic characteristics and interests.
We have enabled promotional reporting features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us – without being able to assign this data to individual persons – to get a better picture of our users. You can learn more about advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can stop the use of the activities and information of your Google account under “Advertising settings” at https://adssettings.google.com/authenticated via checkbox.
Google Analytics deactivation link
If you click on the following deactivation link, you can prevent Google from collecting further visits to this website. Please note: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.
Deactivate Google Analytics
Google Analytics data processing addendum
We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy
We have enabled Google signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and interest and demographic reports) to provide aggregated and anonymized data from you, provided you have allowed personalized ads in your Google account.
What makes this special is that it is cross-device tracking. That means your data can be analyzed across devices. By enabling Google signals, data is collected and linked to the Google account.ย Google can thus recognize, for example, if you view a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.
In Google Analytics, Google signals also collect other visitor data such as location, search history, YouTube history and data about your actions on our website. This gives us better advertising reports from Google and more useful information about your interests and demographics. This includes your age, what language you speak, where you live, or what gender you are. Furthermore, social criteria such as your profession, your marital status or your income are also added. All these characteristics help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months.ย Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never individual person data. In your Google account, you can manage this data or delete it.

Online Marketing

Online marketing privacy policy summary
๐Ÿ‘ฅ Data subjects: Visitors to the website.
๐Ÿค Purpose: Evaluation of visitor information to optimize the web offer.
๐Ÿ““ Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed. More details on this can be found with the respective online marketing tool used.
๐Ÿ“… Storage duration: depending on the online marketing tools used.
โš–๏ธ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).

What is online marketing?
Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people’s attention to our website. In order to be able to show our offering to many interested people, we therefore engage in online marketing. This usually involves online advertising, content marketing or search engine optimization. To enable us to use online marketing efficiently and in a targeted manner, personal data is also stored and processed. On the one hand, the data helps us to show our content only to those people who are actually interested in it, and on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?
We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without consciously set measures. That is why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. So the purpose of these online marketing tools we use is ultimately to optimize our offering.
What data is processed?

In order for our online marketing to work and the success of the measures to be measured, user profiles are created and data is stored in cookies (these are small text files), for example. With the help of this data, we can not only place advertisements in the classical sense, but also directly on our website, display our content in the way you prefer. For this purpose, there are various third-party tools that offer these functions and accordingly also collect and store data from you. In the named cookies are stored, for example, which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or from which website you have come to us. In addition, technical information may also be stored. For example, your IP address, which browser you use, from which device you visit our website or the time when you accessed our website and when you left it again. If you have consented that we may also determine your location, we may also store and process this.
Your IP address is stored in pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as your name, address or e-mail address, is also only stored in pseudonymized form as part of the advertising and online marketing processes. We can therefore not identify you as a person, but we have only the pseudonymized stored information in the user profiles.

Under certain circumstances, the cookies can also be deployed on other websites that work with the same advertising tools, analyzed and used for advertising purposes. The data may then also be stored on the servers of the advertising tools providers.

In exceptional cases, unique data (name, e-mail address, etc.) may also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects previously received data with the user profile.
With all the advertising tools we use that store data from you on their servers, we only ever receive aggregated information and never data that makes you identifiable as an individual. The data only shows how well set advertising measures worked. For example, we see which measures have persuaded you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time.ย Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years. In the respective privacy statements of the individual providers, you will usually receive detailed information about the individual cookies used by the provider.
Right of revocation
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.
Since online marketing tools may generally use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Legal basis
If you have consented to third-party providers being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by online marketing tools.
On our part, there is also a legitimate interest in measuring online marketing measures in anonymized form in order to optimize our offer and our measures with the help of the data obtained. The corresponding legal basis for this is Art. 6 Para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools if you have given your consent.
Information on specific online marketing tools – if available – can be found in the following sections.

Social Media

Social media privacy policy summary
๐Ÿ‘ฅ Data subjects: Visitors to the website.
๐Ÿค Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising.
๐Ÿ““ Processed data: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.
You can find more details on this with the respective social media tool used.
๐Ÿ“… Storage duration: depending on the social media platforms used.
โš–๏ธ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
What is social media?
In addition to our website, we are also active on various social media platforms. In this context, user data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.
Why do we use social media?
For years, social media platforms have been the place where people communicate and connect online. Our social media presences allow us to promote our products and services to prospective customers. The social media elements embedded on our website help you to be able to switch to our social media content quickly and without complications.
The data that is stored and processed through your use of a social media channel is primarily for the purpose of being able to perform web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also enables the platforms to present you with tailored advertisements. In most cases, cookies are set in your browser for this purpose, which store data about your usage behavior.
We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is then reproduced below with the platform concerned.
Please note that when using the social media platforms or our built-in elements, data from you may also be processed outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. This may make it less easy for you to claim or enforce your rights regarding your personal data.

What data is processed?
Exactly what data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile on the visited social media channel and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the servers of the providers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.
If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company. Also, if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with our own user data is already deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, as in the case of accounting, for example, this storage period may be exceeded.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the privacy statements of the respective tools.

Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
You can find information on specific social media platforms – if available – in the following sections.

Google Ads (Google AdWords) conversion tracking privacy policy.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy Summary.
๐Ÿ‘ฅ Data subjects: visitors to the website
๐Ÿค Purpose: economic success and the optimization of our service performance.
๐Ÿ““ Data processed: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or e-mail address may also be processed.
๐Ÿ“… Storage period: Conversion cookies usually expire after 30 days and do not transmit any personal data.
โš–๏ธ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).
What is Google Ads conversion tracking?
We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. In this way, we want to draw more people’s attention to the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of the company Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored in the process, and how you can prevent this data storage.

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to get an accurate overview of the cost-benefit factor of our advertising campaigns. That’s why we use the conversion tracking tool from Google Ads.
But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and subsequently perform another action, such as visiting our website.ย With Google’s conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?
We use Google Ads to draw attention to our offer on other websites. The goal is to ensure that our advertising campaigns reach only those people who are interested in our offers. With the conversion tracking tool we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions.ย We see how many customers interact with our ads on a device and then make a conversion. Through this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures.ย We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.
What data is stored with Google Ads conversion tracking?
We have included a conversion tracking tag or code snippet on our website to better analyze certain user actions. Now, when you click on one of our Google Ads ads, the cookie “Conversion” is stored on your computer (usually in the browser) or mobile device by a Google domain. Cookies are small text files that store information on your computer.
Here is the data of the most important cookies for Google’s conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311288296-3
Purpose: This cookie stores every conversion you make on our site after coming to us through a Google Ad.
Expiration date: after 3 months
Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiration date: after 3 months
Note: The _gac cookie only appears in connection with Google Analytics. The above enumeration does not claim to be exhaustive, as Google repeatedly uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved with the help of Google Analytics. For ads that Google displays in various locations on the web, cookies named “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics.js is stored with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months.
How can I delete my data or prevent data storage?
You have the option not to participate in Google Ads’ conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. For each browser, this works slightly differently. Here are the instructions on how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome.
Safari: Manage cookies and website data with Safari.
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
If you generally don’t want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide whether to allow the cookie or not for each individual cookie. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also disable all “advertising cookies”. Keep in mind that by disabling these cookies, you do not prevent the advertisements, only the personalized advertisements.

Legal basis

If you have consented to Google Ads Conversion Tracking being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Ads Conversion Tracking.
On our part, there is also a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 (1) lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Ads Conversion Tracking if you have given your consent.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is essentially carried out by Google Ads. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from possible other Google services where you have a user account.
If you would like to learn more about Google’s privacy policy, we recommend that you read Google’s general privacy policy: https://policies.google.com/privacy?hl=de.

Google Maps Privacy Policy

Google Maps Privacy Policy Summary
๐Ÿ‘ฅ Data subject: Visitors to the website
๐Ÿค Purpose: Optimization of our service performance
๐Ÿ““ Processed data: Data such as search terms entered, your IP address and also latitude or longitude coordinates.
You can find more details about this further down in this privacy policy.
๐Ÿ“… Storage duration: depending on the stored data.
โš–๏ธ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is Google Maps?
We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Maps allows us to better show you locations and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we will now go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
Google Maps is an internet map service provided by the company Google. With Google Maps, you can search for exact locations of cities, sights, accommodations or businesses online via a PC, tablet or app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be embedded in a website using HTML code. Google Maps shows the earth’s surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.
Why do we use Google Maps on our website?
All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we are located. The directions always show you the best or fastest way to us. You can call up the directions for routes by car, public transport, on foot or by bicycle. For us, the provision of Google Maps is part of our customer service.

What data is stored by Google Maps?
In order for Google Maps to fully provide their service, the company must record and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude or longitude coordinates. If you use the route planner function, the start address entered is also stored. However, this data storage happens on the websites of Google Maps. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide individual, personalized advertising for you.
The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Wert: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311288296-5
Purpose: NID is used by Google to customize ads to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way, you will always get tailored ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiration date: after 6 months

Note: We cannot guarantee the completeness of the stored data. Especially when using cookies, changes can never be ruled out. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.
How long and where is the data stored?
Google servers are located in data centers all over the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de.
Google distributes the data on different data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. For example, if there are problems with Google’s hardware or a natural disaster cripples the servers, the data is pretty much still protected.
Google stores some data for a set period of time. For other data, Google only offers the option to delete it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.
How can I delete my data or prevent data storage?
With the automatic location and activity data deletion feature introduced in 2019, location and web/app activity information will be stored for either 3 or 18 months, depending on your decision, and then deleted. In addition, you can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location tracking, you need to pause the “Web and App Activity” section in Google Account. Click “Data and personalization” and then click the “Activity setting” option. Here you can turn the activities on or off.
In your browser, you can further disable, delete or manage individual cookies. Depending on which browser you use, this always works slightly differently. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome.
Safari: Manage cookies and website data with Safari.
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
If you generally don’t want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each individual cookie whether to allow it or not.
Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. So data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis
If you have consented to Google Maps being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Maps.
From our side, there is also a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Maps if you have given your consent.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Google Maps. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Google services where you have a user account.
If you would like to learn more about Google’s data processing, we recommend that you read the company’s own privacy policy at https://policies.google.com/privacy?hl=de.
Google Fonts Privacy Policy
Google Fonts Privacy Policy Summary
๐Ÿ‘ฅ Data subjects: Visitors to the website.
๐Ÿค Purpose: optimization of our service performance
๐Ÿ““ Data Processed: Data such as IP address and CSS and font requests.
More details can be found below in this privacy policy.
๐Ÿ“… Storage period: Font files are stored by Google for one year.
โš–๏ธ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).


What are Google Fonts?
On our website, we use Google Fonts. These are the “Google Fonts” of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
For the use of Google Fonts you do not have to log in or provide a password. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account information, while using Google Fonts, will be transmitted to Google. Google records the usage of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a detailed look at exactly what the data storage looks like.
Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to your users for free.
Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.


Why do we use Google Fonts on our website?
Google Fonts allows us to use fonts on our own website, and not have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google Fonts are automatically optimized for the web and this saves data volume and is a great advantage especially for mobile use. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So, we use Google Fonts so that we can present our entire online service as beautifully and consistently as possible.
When you visit our website, the fonts are reloaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery.ย API, by the way, stands for “Application Programming Interface” and is used, among other things, as a data transmitter in software.


Google Fonts stores CSS and font requests securely at Google and is thus protected.ย Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites are using Google fonts. This data is published to the Google Fonts BigQuery database. Entrepreneurs and developers use Google’s BigQuery web service to be able to examine and move large amounts of data.
However, it is still important to remember that each Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google’s servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.
How long and where is the data stored?
Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to easily and quickly change the design or font of a website, for example.


The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of web pages. If millions of web pages refer to the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.
How can I delete my data or prevent data storage?
Those data that Google stores for a day or a year cannot be easily deleted. The data is automatically transmitted to Google when the page is called up. In order to delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=311288296. Data storage you prevent in this case only if you do not visit our site.
Unlike other web fonts, Google allows us unlimited access to all fonts. So we can have unlimited access to a sea of fonts and get the most out of our website. You can find out more about Google Fonts and other issues at https://developers.google.com/fonts/faq?tid=311288296. Google does address privacy-related issues there, but it doesn’t really include detailed information about data storage. It is relatively difficult to get really precise information from Google about stored data.

Legal basis

If you have consented to Google Fonts being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as may occur when Google Fonts are used.
From our side, there is also a legitimate interest in using Google Font to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Font if you have given your consent.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Google Fonts. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from possible other Google services where you have a user account.

You can also read about which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.
Instagram privacy policy
Instagram privacy policy summary

๐Ÿ‘ฅ Data subjects: Visitors to the website.
๐Ÿค Purpose: optimization of our service performance
๐Ÿ““ Processed data: Data such as user behavior data, information about your device and your IP address.
More details can be found below in the privacy policy.
๐Ÿ“… Storage period: until Instagram no longer needs the data for their purposes.
โš–๏ธ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What is Instagram?
We have incorporated functions from Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of Facebook’s products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.
In the following, we want to give you a more detailed insight into why Instagram collects data, what kind of data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information on the one hand from the Instagram policies, but on the other hand also from the Facebook data policies themselves.
Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don’t want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?
Instagram is that social media platform that has really gone through the roof in recent years. And of course, we have also responded to this boom. We want you to feel as comfortable as possible on our website. That’s why a varied preparation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also serve us for personalized advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.
Instagram also uses the collected data for measurement and analysis purposes. We get aggregate statistics and thus more insight about your preferences and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?
When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data is, for example, name, address, phone number and IP address. This customer data will only be transmitted to Instagram if you have been “hashed” beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the “event data” mentioned above is also transmitted. By “event data” Facebook – and consequently Instagram – understands data about your user behavior. It may also happen that contact data is combined with event data. The collected contact data is matched with the data that Instagram already has from you.

Via small text files (cookies), which are usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram functions used and whether you yourself have an Instagram account, different amounts of data are stored.
We assume that Instagram’s data processing works the same as Facebook’s. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends info to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted again or anonymized. Although we have intensively studied Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.
In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies are set in your browser.
These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons, to prevent falsification of requests. However, we could not find out more precisely.
Expiration date: after one year

Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session

Name: fbsr_311288296124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.Expiration date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Wert: โ€œ{โ€œ194.96.75.33โ€ณ: 1901}:1iEtYv:Y833k2_UjKvXgYe311288296โ€
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiration date: after the end of the session.
Note: We cannot make any claim to completeness here. Which cookies are set in individual cases depends on the embedded features and your use of Instagram.
How long and where is the data stored?
Instagram shares the information received between Facebook companies with external partners and with people you connect with around the world. The data processing is done in compliance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.
How can I delete my data or prevent data storage?
Thanks to the Basic Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how deleting Instagram account works:
First, open the Instagram app. On your profile page, go down and click on “Help section”. Now you will get to the company’s website. On the webpage, click “Manage account” and then click “Delete your account”.

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and consequently will not be deleted.
As mentioned above, Instagram stores your data primarily via cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Here we show you the instructions for the most important browsers.
Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.
Firefox: delete cookies to remove data that websites have placed on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Instagram. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from possible other Instagram services where you have a user account.
We have tried to bring you closer to the most important information about data processing by Instagram. Auf https://help.instagram.com/519522125107875
you can learn even more about Instagram’s data policies.

LinkedIn Privacy Policy

LinkedIn privacy policy summary
๐Ÿ‘ฅ Data subjects: Visitors to the website.
๐Ÿค Purpose: optimization of our service performance
๐Ÿ““ Data Processed: Data such as user behavior data, information about your device and your IP address.
More details can be found below in the privacy policy.
๐Ÿ“… Storage period: the data is generally deleted within 30 days.
โš–๏ธ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is LinkedIn?
We use social plug-ins of the social media network LinkedIn, of the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website. The social plug-ins may be feeds, sharing content or linking to our LinkedIn page. The social plug-ins are clearly marked with the familiar LinkedIn logo and allow, for example, interesting content to be shared directly via our website. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing.
By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this privacy policy, we want to inform you about what data is involved, how the network uses this data and how you can manage or prevent data storage.
LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, the company focuses exclusively on building business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to look for jobs or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria, there are about 1.3 million.
Why do we use LinkedIn on our website?
We know how busy you are. That’s why you can’t follow all social media channels individually. Even if it would be worth it, as in our case. Because time and again we post interesting news or reports that are worth spreading. That’s why we’ve made it possible on our website to share interesting content directly on LinkedIn or to link directly to our LinkedIn page. We consider built-in social plug-ins as an extended service on our website. The data that LinkedIn collects also helps us to show possible advertising measures only to people who are interested in our offer.

What data is stored by LinkedIn?
LinkedIn does not store any personal data only through the mere integration of the social plug-ins. LinkedIn calls this data generated by plug-ins passive impressions. However, when you click on a social plug-in to share our content, for example, the platform stores personal data as so-called “active impressions”. And this is regardless of whether you have a LinkedIn account or not. If you are logged in, the collected data is assigned to your account.
Your browser establishes a direct connection to LinkedIn’s servers when you interact with our plug-ins. In this way, the company logs various usage data. In addition to your IP address, this can be login data, device information or info about your internet or mobile provider, for example. If you access LinkedIn services via your smartphone, your location (after you have allowed this) can also be determined. LinkedIn may also share this data in “hashed” form with third-party advertisers. Hashing means turning a record into a string of characters. This can be used to encrypt the data in such a way that individuals can no longer be identified.
Most data about your user behavior is stored in cookies. These are small text files that are usually set in your browser. Furthermore, LinkedIn can also use web beacons, pixel tags, display tags and other device identifiers.
Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be exhaustive and is provided as an example only. The following cookies were set without being logged into LinkedIn:

Name: bcookie
Wert: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16311288296-
Purpose: The cookie is a so-called “browser ID cookie” and consequently stores your identification number (ID).
Expiration date: After 2 years

Name: lang
Value: v=2&lang=en-en
Purpose: This cookie stores your default or preferred language.
Expiration date: After end of session
Name: lidc
Wert: 1818367:t=1571904767:s=AQF6KNnJ0G311288296โ€ฆ
Purpose: This cookie is used for routing. Routing records the ways you came to LinkedIn and how you navigate through the website there.
Expiration date: after 24 hours
Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Purpose: No further information could be obtained about this cookie.
Expiration date: after 2 minutes
Name: JSESSIONID
Wert: ajax:3112882962900777718326218137
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiration date: after the end of the session
Name: bscookie
Value: “v=1&201910230812…
Purpose: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiration date: after 2 years

Name: fid
Value: AQHj7Ii23ZBcqAAAA…
Purpose: No further information could be found about this cookie.
Expiration date: after 7 days
Note: LinkedIn also works with third-party providers. That is why we also detected the two Google Analytics cookies _ga and _gat during our test.

How long and where is the data stored?
In principle, LinkedIn retains your personal data for as long as the company considers it necessary to provide its own services. However, LinkedIn deletes your personal data when you delete your account. In some exceptional cases, LinkedIn retains some data in aggregate and anonymized form even after you delete your account. Once you delete your account, other people will not be able to see your data within one day. LinkedIn generally deletes data within 30 days. However, LinkedIn retains data if it is necessary due to legal obligation. Data that can no longer be assigned to individuals remain stored even after the account is closed. The data is stored on various servers in America and probably also in Europe.
How can I delete my data or prevent data storage?
You have the right to access and also delete your personal data at any time. In your LinkedIn account, you can manage, change and delete your data. In addition, you can also request a copy of your personal data from LinkedIn.
To access account data in your LinkedIn profile:
In LinkedIn, click on your profile icon and select the “Settings and Privacy” section. Now click on “Privacy” and then in the “How LinkedIn uses your data” section click on “Change”. In just a short time, you will be able to download selected data about your web activity and account history.
You also have the option in your browser to prevent LinkedIn from processing your data. As mentioned above, LinkedIn stores most data via cookies that are set in your browser. You can manage, deactivate or delete these cookies. Depending on which browser you have, the management works slightly differently. You can find the instructions for the most popular browsers here:
Chrome: Delete, enable and manage cookies in Chrome.
Safari: Manage cookies and website data with Safari.
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
You can also basically set up your browser to inform you whenever a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is essentially carried out by LinkedIn. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from possible other LinkedIn services where you have a user account.
We have tried to provide you with the most important information about data processing by LinkedIn. You can learn even more about the data processing of the LinkedIn social media network at https://www.linkedin.com/legal/privacy-policy.
All texts are protected by copyright.
Source: Created with the privacy generator from AdSimple